THE IMAGE IN MASS MEDIA
İsmet YAZICI EMİR
Publishing House: Im Yayın Tasarım
10,5x18cm, 200 pages, lightly glazed paper
İstanbul, November 2003, 2 nd edition
Genre: Media
A Journey Through the Temples of The Industry of Consciousness
The shamans ,the pharoahs, the clergies, the omniscients, the rulers always appeared to mankind with their symbolical equipment. With these equipped symbols, their rule over nature, the superiority of their swords, their superior wealth in the form of herd or land, were signified. Also with these symbols, it was underlined that their higher status against ordinary people was inaccesible and could not be changed.These symbolical equipments served to legalize their superior status among ordinary people.
Although the ordinary people seemed to favor this inconvertible truth during their perception of daily life throughout history, they had also efforts of showing a dissappointment and a quest.The tendency of the ones who had their Superiors, of sharing their symbolical equipments, was not only an act of abidance or an act of favoring, but rather showed a hidden hope and a desire to surpass the truth that they could not change İsmet Yazıcı Emir tells about this life long adventure of the ordinary people and how an ideology that we follow in this adventure, could take role in reproduction of the system by the strong language of everyday life. With her attentive and responsive research, she makes us realize our life long adventure. Nowadays, where The Industry of Consciousness took place of the temples, in order to enrich life with science and technology through the guidance of an ideological criticism, it is obvious that this awareness is very important.
Prof. Dr. Ünsal OSKAY
